Circular production

Produced in cycles where one cycle creates the next. 

Locally made

100% made in-house in Switzerland. All components locally sourced.

Recycled

Made from 98% 1.4404 recyled stainless steel. 

88% Sustainability

The CB01 is 2.8x more sustainable than a comparable series watch.

Key features

The design approach


The CB01-GMT is the new chapter of the CB01 story, originally designed with a skin-diver case, a popular watch case in 60s and 70s. The CB01 is a tribute to simple and robust tool-watches: skin-diver cases are iconic, timeless. 

First of all, the design of the CB01 GMT has been based on reusing available toolings. The CB01-GMT uses the same toolings as the CB01 to avoid producing a new ones and therefore save a lot of energy. Secondly, the technical conception makes the production processes even simpler and less energy and material consuming than the CB01. Lastly, like for the CB01, I wanted to use a repurposed movement which we found by sourcing a stock of unused SW330 GMT COSC chronometers.

Like the CB01, the CB01 GMT is simple and "raw" and a readable, robust, graphic and sustainable tool-watch.

I am GMT


"I decided to use the iconic arrow hand commonly used for the GMT function because it clearly, and without possible doubt, claims the function". 
 

Why a GMT?


The GMT is one of the most simple and useful complications in a globalized world. The better way to intuitively read 2 time zones at the same time.

The GMT is also a typical tool-watch function (originally created for cave explorers as an AM/PM indicator) and as  reliable as a time-only watch. From a design point of view, it’s a graphic function (additional hand) and the time function can be used in different ways: as a second time zone or as a day/night indicator. The simple, graphic, useful, reliable, qualities are the ones most welcome for a tool-watch.
 

Raw or black

Vertically brushed stainless steel or vertically brushed stainless steel with black PVD coating (physical vapour deposition which is harmless for the environment).

The 1960's

60s were the original skin-diver case era. The lume of the skin-diver watches from this time has become light-brown. The SLN « Old Radium » (which is clearly a faux-patina!) allows the CB01-GMT to meet the watches coming from this decade. The white arrow contrasts harmoniously with the lume color and keeps the GMT function easily readable.
 

The 1990's

Orange GMT arrow-hands are iconic. On dashboard instruments, manometers and tools, the orange color is commonly used to identify a precise function thanks to its readability. The 90s evoke the last era of mechanical devices; the first website went online in 1991, then things started to change. Today, displays have become mainly digital.

Meet the Creator

From a young age Cedric Bellon was fascinated by sciences, nature and crafts. He first studied geology and then laureated in product design at « L’Ecole de Design Nantes Atlantique ». At the age of 26 he discovered watch design and sent some concepts to Swiss watch brands. Bell & Ross, TAG Heuer and Longines gave him a chance and became his first clients. From then on, he was hooked by horology and made watch design his full-time career in 2005. Cedric is an advocate of sustainability in the watch industry.

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"Through this watch, I try to do my job in a more virtuous way. It aims at pushing the watchmaking industry to question its design and production processes, and consider that changes are needed. And possible.

The CB01 is a tribute to the women and men whose work contributes to a better future, and an ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry".

About Cedric Bellon

The inspiration

From hand-tools to tool watch. In a world dominated by complex digital devices, hand-tools are soothing landmarks which are dedicated to a single purpose, made to age, and not predestined to obsolescence. They embody simplicity and sustainability.

The CB01 is the archetype of the sustainable watch: mechanical, simple, reliable, repairable, timeless…made to stay out of fashion cycles. Naturally gorgeous in its simple function. Taking on a patina over time. Even more beautiful after years of use. 

When I first approached the project, I thought that I just had to use recycled materials to succeed. Soon by developing the watch with Watch Angels we’ve realized that a true sustainable project is much more than that. It's about finding what is needed from an existing “circle”, transform it into a new “circle” and, finally, made it ready for its future “circle”. In fact, to process in a cycle

The CBO1 GMT case, dial and buckle are made of 98% stainless steel, produced in Europe. 

The watch

Repurposed

The most sustainable for the planet is, of course, no production at all. The next best thing is to use what is available insetad of producing something new. That's why the CB01 GMT encases a Sellita SW330 movement that has been sourced from an unused stock.

Tech drawings

Technical development in progress

The CB01 sustainability concept

The CB01 watches are produced in cycles where every cylcle creates the next. Special attention is given to all the ways to decrease the environmental impact of its production. The main guidelines are:

  • Doing with limited resources (what we already have in the factory, what is already existing...)
  • Less is better (design & specs)
  • Local sourcing for less transport and Swiss social conditions for watchmakers
  • Natural, neutral, recycled and recyclable materials 
  • Repurposing of components and tooling's
  • Design and construction for fast production and less energy consumption.
  • No galvanic and environmentally harmfull processes

 

Discover the original CB01 project