Circular Production

Produced in cycles where one cycle creates the next. 

Recycled

Made from 100% recyled and certified PuReSteel® stainless steel. 

Locally made

100% made in-house in Switzerland with local sourcing.

87% Sustainability

The CB is 2.7 times more sustainable than a comparable series watch.

product_image

CB01 Automatic

Circularly produced
100% Recycled Stainless Steel – PuReSteel™
40mm
Repurposed Soprod  P024 automatic 
Dual time zone bezel
200m-600ft water-resistance  
Handmade sustainable black leather strap
Swiss made

Sold out
CHF 695.00
product_image

CB01 Small Seconds

Circularly produced
100% Recycled Stainless Steel – PuReSteel™
40mm
Repurposed Dubois Depraz DD14060 automatic 
Small second at 12
Dual time zone bezel
200m-600ft water-resistant
Handmade English Tan sustainable leather strap
Swiss made

 

Sold out
CHF 995.00
product_image

CB01 Automatic "End of the Machine"

Circularly produced
100% repurposed 316L stainless steel
40mm
Repurposed Soprod P024 automatic 
Dual time zone bezel
200m-600ft water-resistance  
Handmade Black leather strap
Swiss made
Limited edition of 8 pcs

Sold out
CHF 895.00
product_image

CB01 Small Seconds "End of the Machine"

Circularly produced
100% repurposed 316L stainless steel
40mm
Repurposed Dubois Depraz DD14060 automatic
Small second at 12
Dual time zone bezel
200m-600ft water-resistance  
Handmade English Tan leather strap
Swiss made
Limited edition of 8 pcs

Sold out
CHF 1,195.00

Key features and sustainability principles

Naked

All components are finished by machining and remain «raw».
No chemical coloring, paints, inks, varnishes or glues

Repurposed

The most sustainable for the planet is, of course, no production at all. The next best alternative is to use what is already available insetad of producing something new. That's why the CB01 encases only movements that have been sourced from unused stocks.

Meet the Creator

From a young age Cedric Bellon was fascinated by sciences, nature and crafts. He first studied geology and then laureated in product design at « L’Ecole de Design Nantes Atlantique ». At the age of 26 he discovered watch design and sent some concepts to Swiss watch brands. Bell & Ross, TAG Heuer and Longines gave him a chance and became his first clients. From then on, he was hooked by horology and made watch design his full-time career in 2005. Cedric is an advocate of sustainability in the watch industry.

Instagram
Website

"Through this watch, I try to do my job in a more virtuous way. It aims at pushing the watchmaking industry to question its design and production processes, and consider that changes are needed. And possible.

It is a tribute to the women and men whose work contributes to a better future, and an ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry".

About Cedric Bellon

The inspiration

From hand-tools to tool watch. In a world dominated by complex digital devices, hand-tools are soothing landmarks which are dedicated to a single purpose, made to age, and not predestined to obsolescence. They embody simplicity and sustainability.

The CB01 is the archetype of the sustainable watch: mechanical, simple, reliable, repairable, timeless…made to stay out of fashion cycles. Naturally gorgeous in its simple function. Taking on a patina over time. Even more beautiful after years of use. 

When I first approached the project, I thought that I just had to use recycled materials to succeed. Soon by developing the watch with Watch Angels we’ve realized that a true sustainable project is much more than that. It's about finding what is needed from an existing “circle”, transform it into a new “circle” and, finally, made it ready for its future “circle”. In fact, to process in a cycle

Case, dial and buckle are made of 100% recycled and certified stainless steel, produced in Europe. An industry first born from a collaboration between Thyssen Krupp and Watch Angels.

The watch

How to make a hand-made strap

The CB01 straps are hand-made genuine leather straps made by a local artisan. They are naturally tanned without the use of any chemicals. Stitching is performed with natural linen cord and water-based glue