Meaningful
Watches with a purpose by independent watchmakers and brands. Funded by Angels.
Top grade
Manufactured in-house in Switzerland at our state-of-the-art manufacture.
Factory direct
More product value. Less price. Up to 1/3 the price and 3 x the value.
Our watches

Waltham Field & Marine Small Seconds

Bühlmann Decompression 01

B-Uhr Baumuster B

Collector spotlight
The 2023 production batch of the most elegant version of the Waltham Field & Marine Dual Time - with silvered opaline dial and blue Breguet hands - is up for reservation.
Reserve Now

Become an Angel
Support independent creators and brands. Make never ordinary watches come alive and get rewarded.
Find out more

What is crowd manufacturing?
The shortest and most transparent watchmaking system in the industry. Shorter than any crowdfunding and direct-to-consumer model. Because it's factory direct.
Find out more

Visit our factory showroom
Schedule an appointment to visit our factory showroom in Mendrisio, Switzerland, to see and try on all our watches. We also offer virtual appointments.
Schedule

- Help define the product briefing
- Help to make aesthetic choices
- Help to define the collection
- Help define the product briefing
- Help to make aesthetic choices
- Help to define the collection
- Buy at cost price
- Kick-start the production
- Participate to the production process
- Get a limited "Angel Edition" watch
- Buy at cost price
- Kick-start the production
- Participate to the production process
- Get a limited "Angel Edition" watch
- Buy at less than the wholesale price
- Grant the creator and manufacturer a fair profit
- Participate to the production process
- Buy at less than the wholesale price
- Grant the creator and manufacturer a fair profit
- Participate to the production process
- Buy at wholesale price
- Allow investment in new projects
- 3-4 days delivery
- Grant the creator and manufacturer a fair profit
- Buy at wholesale price
- Allow investment in new projects
- 3-4 days delivery
- Grant the creator and manufacturer a fair profit