Who is involved?

Creator. Enthusiast. Maufacturer. That's all a watch needs.

Creator

Provides the vision, the concept and the design. Gets rewarded with a fair profit for the intellectual work.

Enthusiast (you)

Partially funds the production and supports the creator. Gets rewarded with the cost price (Angel round) or the wholesale price (Reservation).

Manufacturer (us)

Industrialises and manufactures the watch. Executes operations. Gets rewarded with a fair return to invest in new projects.

The Benefits

More value. Less price
Transparent & Sustainable
Limited edition collectibles
Community powered
In-house manufacturing
5 years warranty
Factory direct service

 

Now you can collect more watches.

 

Choose your role

Discover the project, the design intention and the creator’s profile and vision. Then choose how to support and how to get rewarded.

 

View Projects

Angel

Commits to the project at concept 
stage during the Angel round

Pre-funds and kick-starts the project for the entire community

Participates to the production process

Cost price
Enthusiast

Commits when the watch is in stock  

Supports the community by keeping Crowd Manufacturing economically viable 

3-4 day delivery

Wholesale price

Choose your role

Discover the project, the design intention and the creator’s profile and vision. Then choose how to support and how to get rewarded.

 

View Projects

Angel

Commits to the project at concept 
stage during the Angel round

Pre-funds and kick-starts the project for the entire community

Participates to the production process

Cost price
Enthusiast

Commits when the watch is in stock  

Supports the community by keeping Crowd Manufacturing economically viable 

3-4 day delivery

Wholesale price

The phases

Join now

How it works

Discover the why, what and how
of Watch Angels and visit our factory!

About us

Passion, dedication and innovation

 

We’re an independent, family owned Swiss watch manufacturer since 1979. We grew to what we are today by listening to our customers and by anticipating the market with new technologies, methods and workflows. We produce your watches in-house and under one roof. We employ more than 200 passionate and skilled watchmakers, engineers, technicians, CNC operators, polishers, QC experts, after sales experts and logistics experts.

Our factory

I / XX

Meet some of your Watchmakers

Each of us has an average of 16 years watchmaking experience. We consider ourselves to be more than an industrial entity. We are a family and we feel accountable for our work and our local community.

Walter
I am machining your watch cases. My job is to make sure that the engineering tolerances are respected. My machine is your machine.
Silvia
When your watch case needs to be finished with and optimal polishing of the sides, inside the lugs or on the bezel this is my job I do with skill and patience.
Andrea
The assembly of a case is a critical phase. The subsequent quality and water-resistance of the watch depends on it, and you can depend on me that the ATMs will be respected.
Giovanna
I take care of the of the aesthetic and functional control of your watch before it undergoes any subsequent treatment, or is delivered to you. I have a good a critical spirit and a sharp eye.
Giuliano
My task is to assemble watches by hand, making sure that no dust and no imperfection remain inside it and that air and water tests are passed. It’s a serious job requiring passion and dedication.I seriously like it.
Mario
I receive the design from the Creator and develop the watch construction to make sure the technical, production and cost requirements are met. Technical drawings and CNC programming are my output.
Silvia
I am your customer service Angel. Your requests and service needs are handled by me. When a customer is happy and reassured it makes my day.
Jasmine
My work is final QC. I carry out all quality tests, including water-resistancy and aesthetic conformity. Only if I approve, a watch wil be shipped.
Elisa
I use my scanner like James Bond uses his pistol. Your order is picked, packed and shipped by me. I make sure that you get the right thing at the right time.
Marco
I am a leather artisan and I produce your straps. I use traditional methods and sustainably tanned leathers. My straps are made by hand and made to last.
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Deep dive with our resources

The Crowd Manufacturing Manifesto
How Watch Angels works
How Crowd Manufacturing beats "The Factor"
Crowd manufacturing vs. Crowdfunding
Crowd Manufacturing explained - Watches TV
About us and our factory