For Eternity

Titanium. One of the most durable and unalterable materials on earth. Very light and corrosion resistant.

Manufacture

Encasing the exclusive and repurposed "small seconds at 12" Dubois Dépraz manufacture movement.

Repurposed

The Titanium grade 5 (Ti6) is repurposed from our factory leftovers.

Anniversary

A limited edition series of three models to celebrate the third anniversary of the CB brand.

I / II

Three years. Three colours.

Three years of the Brand. Three unique titanium dial colours. Black, Blue and Indigo. Machined in-house.

Repurposed

The most sustainable for the planet is, of course, no production at all. The next best alternative is to use what is already available insetad of producing something new. That's why the CB01 TITANIUM encases a manufacture Dubois Dépraz small seconds movement (the only small seconds at 12 in the industry) that has been sourced from an unused stock.

Ti-6Al-4V

Titanium grade 5 is an alloy of 90% titanium, 6% aluminium and 4% vanadium. It is stronger and more scratch resistant than the more commercial titanium grade 2 that is widely used in watchmaking. It's harder and more difficult to machine and finish (longer machining time, more expensive tools) and therefore more expensive. For watches titanium grade 5 is and ideal material because it is very light, biocompatible-antiallergic, antimagnetic, corrosion resistant and non toxic.

2.5x More sustainable

The CB01 design, production process and local supply chain give it an 85% sustainability score. This makes it 2.5 times more sustainable than a comparably priced series watch.

Repurposed

The CB01 TITANIUM case, top dial and buckle are made out of 100% repurposed titanium grade 5 (Ti6) from our factory leftovers. Titanium can enter a new end-of-life cycle through our partner Thyssen Krupp.

Raw

All the CB01 TITANIUM components are finished by machining or are «raw». No chemical galvanic treatments, paints, inks, varnishes or glues are used.

Repurposed

The CB01 TITANIUM encases a repurposed Dubois Dépraz DD14060 manufacture small seconds mechanical movement. Sourced from an unused stock instead of a manufacturing a new one.

Local

All components are manufactured in Switzerland with Swiss watchmaking methods, social conditions and environmental regulations. Switzerland ranks in the top 3 countries of the EPI 2020.

Less transport

The most effective way to reduce the carbon impact of watch production is to act locally and source materials and skills nearby. All CB01 TITANIUM components are locally made and sourced.

Renewable energy

The CB01 TITANIUM parts are manufactured using Swiss "Nature Made Star" certified local hydroelectric, solar, wind and biomass energy.

Less energy

The CB01 TITANIUM has been designed and technically developed with fast production in mind. Less production time means less energy consumption.

Manufactured in-house

By manufacturing, hand-assembling and executing activities in-house and in Switzerland, transports, waste and energy consumption are mimimized.

State-of-the-art

By using only the newest and most efficient machines, work processes and methods, energy and waste are minimized.

Produced on order

Only what is ordered is produced. This eliminates stocks and therefore the waste represented by unsold items.

Meet the Creator

From a young age Cedric Bellon was fascinated by sciences, nature and crafts. He first studied geology and then laureated in product design at « L’Ecole de Design Nantes Atlantique ». At the age of 26 he discovered watch design and sent some concepts to Swiss watch brands. Bell & Ross, TAG Heuer and Longines gave him a chance and became his first clients. From then on, he was hooked by horology and made watch design his full-time career in 2005. Cedric is an advocate of sustainability in the watch industry.

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"Through this watch, I try to do my job in a more virtuous way. It aims at pushing the watchmaking industry to question its design and production processes, and consider that changes are needed. And possible.

It is a tribute to the women and men whose work contributes to a better future. An ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry".

About Cedric Bellon

The Earth

Its fascinating inception and history, so vast and so small… Our beautiful and only home. I cannot ignore it.

Product designer

I am a man of goods, materials, textures and functions, and for some reason, I find satisfying, grounding, and aligning to use primary tools. They are « real » and allow to do « real » things in this virtual world.

Books

My bedside book. « L’Usage Du Monde » by Nicolas Bouvier a Swiss writer.
(« The Way Of The World »)

Heroes

The heroes of my childhood are humanists, scientists and explorers. Haroun Tazieff, Carl Sagan, Jacques Mayol, Jacques-Yves Cousteau, Jean-Louis Etienne, Nicolas Hulot, Anne Franck, Hubert Reeves, Corto Maltese… and many others.

Places

My beloved places: Lapland, Canada, Brittany (France), Amorgos (Greece), Clisson, the village I live in (France), the cabin in my garden…

Pleasures

Hiking, contemplating, chopping wood, gardening, cooking, spending time with friends… a simple life! Melomaniac yet not musician, music has an important place in my life.

Ghostwriter

As designer I enjoy being a "ghostwriter" in the watchmaking industry, it's a very comfortable position! I feel grateful to the people who gave me the opportunities to work in such a passionate field and taught me so much.

Customers

In 2005, Bell & Ross and TAG Heuer were my very first customers in watchmaking. There were many others and for some I’m bonded with Non-Disclosure Agreement.

The inspiration

From hand-tools to tool watch. In a world dominated by complex digital devices, hand-tools are soothing landmarks which are dedicated to a single purpose, made to age, and not predestined to obsolescence. They embody simplicity and sustainability.