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The first sustainably produced tool watch. A tribute to humanists, scientists, explorers and naturalists.
Waltham Watches. The biggest story in American Watchmaking.
The rare pat. 1,292,446 field-marine trench watch using the Depoiller water resistance system. The forerunner of the dive watch. Revisited.
Waltham invented of the "American Watchmaking System" which industrialised watchmaking before Henry Ford industrialised cars. The Swiss adopted Waltham's methods when Ariosto Jones brought them to IWC.
Waltham built 40mio watches and instruments between 1850 and 1957. Worn during expeditions and found in aircraft and cars. Worn by presidents and leaders in their field.
The first sustainably produced tool watch. A tribute to the women and men whose work contributes to a better future, and an ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry.
Personalize your CB01 and discover all options for both models at check out.
Cedric Bellon, watch designer.
I grew up in a traditional middle-class caring and value-oriented family in Brittany, France. From a young age I was fascinated by sciences, geology, ecology, nature and crafts. I studied first Geology at the University of Nantes, then product design at « L’Ecole de Design Nantes Atlantique ».
At the age of 26 I discovered watch design and put down a few design concepts on paper which I sent to watch brands. Eventually, some of them, Bell & Ross, TAG Heuer and Longines, gave me a chance and became my first clients. From then on, I was hooked by horology and made watch design my full-time career in 2005.
ENGAGE WITH THE CREATORwww.bellon-partners.com
Today, I stand firm on at least one principle: the respect of life. In retrospect, now I know everything happens for a reason, and that nature has its own ways with us.
Designed, engineered and circularly manufactured for sustainability.
My project aims at pushing the watchmaking industry to consider working in a more virtuous way. For this changes are needed. And possible.
The archetype of the sustainable watch: simple, reliable, repairable, timeless…made to stay out of fashion cycles. Naturally gorgeous in its simple function. Taking on a patina over time. Even more beautiful after years of use.
Case, dial and buckle are made of 100% recycled and certified stainless steel, produced in Europe. An industry first born from a collaboration between Thyssen Krupp and Watch Angels.
87% Sustainability score.
The watch is entirely produced and assembled by hand in Switzerland. The technical development and industrialization are also entirely Swiss.
100% Recycled stainless steel case and dial. 200M/660FT Water-resistant. "Compressor" case-back system. Sapphire crystal. Dual time turning bezel locked by the crown. 40mm diameter. 47mm lug-to-lug. Max height 12.58mm.
An automatic Dubois Depraz small seconds at 12 o'clock (base Sellita SW 300) and a Soprod P024 automatic. Both repurposed.
Case, dial and buckle in 100% recycled and certified stainless steel. Hand-made genuine leather straps tanned without chemicals. 2.07 times more sustainable than a comparable traditionally produced and sourced Swiss made series watch. Read the sustainability report download.
"The industry needs independents more than ever. I welcome this initiative which supports creators. It's the right thing to do for the customer and therefore for the Swiss watch industry as a whole".
“In a manufacturer I look for integrity, experience, fast-forward thinking and reliability. For me Watch Angels ticks all the boxes” Christopher Ward – Founder Tribus Watches
I was a "UN Kid." My education was largely funded by the United Nations Environment Programme. Because of this, and with our first child coming soon, I feel the moral obligation to strive and promote a more sustainable way of life. Sustainability is a topic we rarely talk about in our watch community, so here is my small contribution.
"J’ai longuement parcouru l’histoire de ce projet… et j’ai décidé d’y souscrire pour pouvoir offrir cette montre à mon fils à sa majorité. »
“As a watchmaker in Geneva and very sensitive to sustainable development issues, especially related to industry and consumption, I salute and praise your project”
“Adding a sustainable and ecological dimension to watchmaking is totally what I'm looking for”.
“Your project interests me enormously. I have wondered a while about the subject of a sustainable watch. I hope it will prompt brands to approach the subject. Thanks again for what you do, it's a great project!”
“Absolutely fell in love with this. Also those letters CB… Really like the whole idea and it’s amazing. No words needed. I’m in”
“Very inspiring. Your bio is impressive”
“Great initiative! Having worked as a watchmaking operator, I understand your approach and can only approve of it!
Cela a l’air vraiment bien de créer une montre avec le maker, le manufacturier et l’amateur, c’est une première dans le monde de l’horlogerie. Cela fonctionnera très bien j’en suis certain. Je vous souhaite bonne chance et je garde un oeil sur le projet!
This is fantastic! As someone who has been building watches on my own and sourcing the parts I can get from Switzerland and Asia through third parties and distributor overstock/obsolescence, I'm well aware of "The Factor". Also, just how diluted the "Swiss Made" label became in the pursuit of profits, this is after all, business. When you consider some of these companies vertical integration of manufacturing, scale production, automation, and even distribution, your factor score I would argue is quite conservative. I can relate to not being able to afford certain watches, so I self taught watchmaking fundamentals and just said if I can't buy it, I can build it! This marketing education campaign you have going on probably is not winning you friends at certain manufacturers who are intent on keeping their high "factor" prices and selling directly online and cutting out their dealers. Then again its not like your singling out any brands. (We know who they are) The first effort with Cedric Bellon is very handsome. I will be watching very closely to see your next few months projects. Best of luck.
Why did I subscribe ? The main reason of this stroke of madness is the little second hand at 12:00. Generally speaking, I’m a great fan of the little second. Having one in this configuration, at 12:00, on a dive watch, with this falsely rough design, is so brilliant an idea ! Incidentally, it reminded me two of my personal watch projects with the french brand Yema (I will tell you about that one day). The second reason is the sustainable approach chosen by Cedric Bellon. I’m not naive. Cedric Bellon is a professional designer. Part of this choice is probably marketing. But, on the one hand, I totally agree with the idea that a simple and reliable mechanical watch is, nowadays, the most sustainable and ecological choice. Nothing to do with high tech and digital watches that nobody will be able to repair in twenty or thirty years. And on the second hand, the way Cedric Bellon approaches his watch leads to technical and graphic choices that are out of the ordinary such as the untreated raw recycled steel brushed dial, without paint or even varnish. Both the created references, CB01 – 14060 and CB01-024 will be very exclusive watches. The third reason Cedric Bellon himself. First he is a very experimented watch designer. As a buyer who pays his watch long before it will be produced, it’s very reassuring. secondly, he’s french. And despite the fact that I’m an eclectic watch collector, I’m mainly interested in the french watchmaking industry, know-how and creativity. From this point of view, the CB01 collection seems to me a very good and inspiring example.
I am really looking forward to this watch. For me this will be my first high end automatic watch. Just recently I became interested in watches and bought a couple of different types. I like the design of them, ofcourse, but the Angels watch speaks to me on another level. The combination of the input from different parties, the designer, the Angels; the innovative way of production; The modern way of finalizing the design and the final presentation. It is all visible in the product. I will be proud to own and wear this watch in the near future.
Your inputs and comments
Order at design intention stage
Answer the creator's design briefOpen to all
Order the watch when it's final
Check out the design intention and the creator's vision. Then choose how to support and how to be be rewarded.
Commits to the maker and project at concept-design intention stage
Kick-starts the project for the entire communityGets the COST price
Commits at public release stage when the watch design is final
Supports the community by ensuring that the low prices remain viable for the creator and the manufacturerGets the WHOLESALE price
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Join the crowdmanufacturing team
Join the crowdmanufacturing team
Buy at cost price
Kick-start the project
Define the final design of the watch by responding to the design brief
Define the final design of the watch by responding to the design brief
Collaborate with Cedric
Engage with the community
Buy at wholesale price
Keep the system viable
Support the community
The shortest and most transparent watchmaking system. Shorter than any crowdfunding and direct-to-consumer model, because it's factory direct.
A way of making watches that produces value instead of price because it changes the roles: Enthusiasts replaces the distribution, Creators replace the brands, and one Manufacturer replaces the global supply chain.
These 3 entities collaborate to substitute the gigantic and unsustainable traditional watchmaking and watch marketing organisation.
The only 3 entities required to make a watch.
Provides the concept and the design. Gets rewarded with a fair profit for the intellectual work.
Becomes a patron of the creator and supports him in design. Gets rewarded with the cost price or the wholesale price.
Manufactures the watch and executes the operations. Gets rewarded with a fair profit to keep the system viable.FIND OUT MORE
We're a family owned Swiss watch manufacturer since 1979. We grew to what we are today by listening to our customers and by anticipating the market with new technologies and methods. We produce in-house and under one roof. We employ more than 200 passionate and skilled watchmakers, engineers, technicians, CNC operators, polishers, QC experts, after sales experts and logistics experts.ENGAGE WITH US
Each of us has an average of 16 years watchmaking experience. We consider ourselves to be more than an industrial entity. We are a family and we feel accountable for our work and the socio-economic role of our company.
I am machining your watch cases. My job is to make sure that the engineering tolerances are respected. My machine is your machine.
When your watch case needs to be finished with and optimal polishing of the sides, inside the lugs or on the bezel this is my job I do with skill and patience.
The assembly of a case is a critical phase. The subsequent quality and water-resistance of the watch depends on it, and you can depend on me that the ATMs will be respected.
I take care of the of the aesthetic and functional control of your watch before it undergoes any subsequent treatment, or is delivered to you. I have a good a critical spirit and a sharp eye.
My task is to assemble watches by hand, making sure that no dust and no imperfection remain inside it and that air and water tests are passed. It's a serious job requiring passion and dedication.I seriously like it.
I receive the design from the Creator and develop the watch construction to make sure the technical, production and cost requirements are met. Technical drawings and CNC programming are my output.
I am your customer service Angel. Your requests and service needs are handled by me. When a customer is happy and reassured it makes my day.
My work is final QC. I carry out all quality tests, including water-resistancy and aesthetic conformity. Only if I approve, a watch wil be shipped.
I use my scanner like James Bond uses his pistol. Your order is picked, packed and shipped by me. I make sure that you get the right thing at the right time.
I am a leather artisan and I produce your straps. I use traditional methods and sustainably tanned leathers. My straps are made by hand and made to last.