Become an Angel for unique independent watches
Get up to 4.5x more value and 1/4 of the price
Engage with the community to make great watches
Get factory direct transparency, guarantees and service
Minimalism + Complications from renown Danish watch designer Thomas Funder. www.funderwatches.com
Building on the values of danish design, combining it with a contemporary conception
The moon phase, perhaps one of the most inspiring and magical watch complications in mechanical watches
Inspired by the principles of minimalism. A balance between great simplicity and intriguing complications
Back to the monocoque watch cases from the 1970s. Minimising the amount of parts
The first sustainably produced Swiss made tool watch
Case, dial and buckle are Mmanufactured in PuReSteel© by Thyssen Krupp, the first 100% recycled, certified and traceable stainless steel. A first in the watch industry
We found what was needed from an existing “circle”, transformed it into a new “circle” and, finally, made it ready for its future “circle”. In fact, we processed in a cycle
Developed, manufactured and hand assembled completely in Switzerland encasing Swiss movements
The shortest and most transparent watchmaking system in the industry. Shorter than any crowdfunding and direct-to-consumer model because it's factory direct.
A new way of making watches that produces value instead of price because it changes the roles in watchmaking: Watch Enthusiasts replace the distribution, Creators replace the brands, and one Manufacturer replaces the global supply chain.
These 3 entities collaborate to substitute the gigantic and unsustainable traditional watchmaking industry structure.
"The industry needs independents more than ever. I welcome this initiative which supports creators. It's the right thing to do for the customer and therefore for the Swiss watch industry as a whole".
“In a manufacturer I look for integrity, experience, fast-forward thinking and reliability. For me Watch Angels ticks all the boxes” Christopher Ward – Founder Tribus Watches
I was a "UN Kid." My education was largely funded by the United Nations Environment Programme. Because of this, and with our first child coming soon, I feel the moral obligation to strive and promote a more sustainable way of life. Sustainability is a topic we rarely talk about in our watch community, so here is my small contribution.
"J’ai longuement parcouru l’histoire de ce projet… et j’ai décidé d’y souscrire pour pouvoir offrir cette montre à mon fils à sa majorité. »
“Adding a sustainable and ecological dimension to watchmaking is totally what I'm looking for”.
“Your project interests me enormously. I have wondered a while about the subject of a sustainable watch. I hope it will prompt brands to approach the subject. Thanks again for what you do, it's a great project!”
“Absolutely fell in love with this. Also those letters CB… Really like the whole idea and it’s amazing. No words needed. I’m in”
“Very inspiring. Your bio is impressive”
“Great initiative! Having worked as a watchmaking operator, I understand your approach and can only approve of it!
Cela a l’air vraiment bien de créer une montre avec le maker, le manufacturier et l’amateur, c’est une première dans le monde de l’horlogerie. Cela fonctionnera très bien j’en suis certain. Je vous souhaite bonne chance et je garde un oeil sur le projet!
This is fantastic! As someone who has been building watches on my own and sourcing the parts I can get from Switzerland and Asia through third parties and distributor overstock/obsolescence, I'm well aware of "The Factor". Also, just how diluted the "Swiss Made" label became in the pursuit of profits, this is after all, business. When you consider some of these companies vertical integration of manufacturing, scale production, automation, and even distribution, your factor score I would argue is quite conservative. I can relate to not being able to afford certain watches, so I self taught watchmaking fundamentals and just said if I can't buy it, I can build it! This marketing education campaign you have going on probably is not winning you friends at certain manufacturers who are intent on keeping their high "factor" prices and selling directly online and cutting out their dealers. Then again its not like your singling out any brands. (We know who they are) The first effort with Cedric Bellon is very handsome. I will be watching very closely to see your next few months projects. Best of luck.
Why did I subscribe ? The main reason of this stroke of madness is the little second hand at 12:00. Generally speaking, I’m a great fan of the little second. Having one in this configuration, at 12:00, on a dive watch, with this falsely rough design, is so brilliant an idea ! Incidentally, it reminded me two of my personal watch projects with the french brand Yema (I will tell you about that one day). The second reason is the sustainable approach chosen by Cedric Bellon. I’m not naive. Cedric Bellon is a professional designer. Part of this choice is probably marketing. But, on the one hand, I totally agree with the idea that a simple and reliable mechanical watch is, nowadays, the most sustainable and ecological choice. Nothing to do with high tech and digital watches that nobody will be able to repair in twenty or thirty years. And on the second hand, the way Cedric Bellon approaches his watch leads to technical and graphic choices that are out of the ordinary such as the untreated raw recycled steel brushed dial, without paint or even varnish. Both the created references, CB01 – 14060 and CB01-024 will be very exclusive watches. The third reason Cedric Bellon himself. First he is a very experimented watch designer. As a buyer who pays his watch long before it will be produced, it’s very reassuring. secondly, he’s french. And despite the fact that I’m an eclectic watch collector, I’m mainly interested in the french watchmaking industry, know-how and creativity. From this point of view, the CB01 collection seems to me a very good and inspiring example.
I am really looking forward to this watch. For me this will be my first high end automatic watch. Just recently I became interested in watches and bought a couple of different types. I like the design of them, ofcourse, but the Angels watch speaks to me on another level. The combination of the input from different parties, the designer, the Angels; the innovative way of production; The modern way of finalizing the design and the final presentation. It is all visible in the product. I will be proud to own and wear this watch in the near future.