Become an Angel for independents. Make unique watches come alive.
Get up to 4.5x more value and 1/4 of the price by going factory direct.
Engage with the community and the manufacturer to make great watches.
Get the transparency and guarantees only the factory can give you.
The first sustainably produced tool watch. A tribute to humanists, scientists, explorers and naturalists.
Waltham Watches. The biggest story in American Watchmaking.
Waltham invented of the "American Watchmaking System" which industrialised watchmaking before Henry Ford industrialised cars. The Swiss adopted Waltham's methods when Ariosto Jones brought them to IWC.
Waltham built 40mio watches and instruments between 1850 and 1957. Worn during expeditions and found in aircraft and cars. Worn by presidents and leaders in their field.
The rare pat. 1,292,441 field-marine trench watch using the Depoiller water resistance system. Revisited.
The first sustainably produced tool watch. A tribute to the women and men whose work contributes to a better future, and an ode to craftsmanship and the people of watchmaking. A concrete step towards a more sustainable watch industry.
Cedric Bellon, watch designer.
I grew up in a traditional middle-class caring and value-oriented family in Brittany, France. From a young age I was fascinated by sciences, geology, ecology, nature and crafts. I studied first Geology at the University of Nantes, then product design at « L’Ecole de Design Nantes Atlantique ».
At the age of 26 I discovered watch design and put down a few design concepts on paper which I sent to watch brands. Eventually, some of them, Bell & Ross, TAG Heuer and Longines, gave me a chance and became my first clients. From then on, I was hooked by horology and made watch design my full-time career in 2005.
ENGAGE WITH THE CREATORwww.bellon-partners.com
Today, I stand firm on at least one principle: the respect of life. In retrospect, now I know everything happens for a reason, and that nature has its own ways with us.
Designed, engineered and manufactured for sustainability.
My project aims at pushing the watchmaking industry to consider working in a more virtuous way. For this changes are needed. And possible.
The archetype of the sustainable watch: simple, reliable, repairable, timeless…made to stay out of fashion cycles. Naturally gorgeous in its simple function. Taking on a patina over time. Even more beautiful after years of use.
Case and dial are made of 100% recycled and certified stainless steel, produced in Europe. An industry first.
87% Sustainability score.
The watch is entirely produced and assembled by hand in Switzerland. The technical development and industrialization are also entirely Swiss.
100% Recycled stainless steel case and dial. 200M/660FT Water-resistant. "Compressor" case-back system. Sapphire crystal. Dual time turning bezel locked by the crown. 40mm diameter. 47mm lug-to-lug. Max height 12.58mm.
An automatic Dubois Depraz small seconds at 12 o'clock (base Sellita SW 300) available in 499pcs and a Soprod P024 automatic available in 1499 pcs. Both repurposed.
2.07 times more sustainable than a similarly priced, traditionally produced and sourced Swiss made series watch. Read the sustainability report download.
"The industry needs independents more than ever. I welcome this initiative which supports creators. It's the right thing to do for the customer and therefore for the Swiss watch industry as a whole".
“In a manufacturer I look for integrity, experience, fast-forward thinking and reliability. For me Watch Angels ticks all the boxes” Christopher Ward – Founder Tribus Watches
“As a watchmaker in Geneva and very sensitive to sustainable development issues, especially related to industry and consumption, I salute and praise your project”
“Adding a sustainable and ecological dimension to watchmaking is totally what I'm looking for”.
“Your project interests me enormously. I have wondered a while about the subject of a sustainable watch. I hope it will prompt brands to approach the subject. Thanks again for what you do, it's a great project!”
“Absolutely fell in love with this. Also those letters CB… Really like the whole idea and it’s amazing. No words needed. I’m in”
“Very inspiring. Your bio is impressive”
“Great initiative! Having worked as a watchmaking operator, I understand your approach and can only approve of it!
Cela a l’air vraiment bien de créer une montre avec le maker, le manufacturier et l’amateur, c’est une première dans le monde de l’horlogerie. Cela fonctionnera très bien j’en suis certain. Je vous souhaite bonne chance et je garde un oeil sur le projet!
Your inputs and comments
Order at design intention stage
Answer the creator's design briefJoin the community
Order the watch when it's final
Check out the design intention and the creator's vision. Then choose how to support and how to be be rewarded.
Commits to the maker and project at concept-design intention stage
Kick-starts the project for the entire communityGets the COST price
Commits at public release stage when the watch design is final
Supports the community by ensuring that the low prices remain viable for the creator and the manufacturerGets the WHOLESALE price
Angel seats left
Join the crowdmanufacturing team
Join the crowdmanufacturing team
Buy at cost price
Kick-start the project
Define the final design of the watch
Define the final design of the watch
Collaborate with Cedric
Engage with the community
Buy at wholesale price
Keep the system viable
Support the community
The shortest and most transparent watchmaking system. Shorter than any crowdfunding and direct-to-consumer model, because it's factory direct.
A way of making watches that produces value instead of price because it changes the roles: Enthusiasts replaces the distribution, Creators replace the brands, and one Manufacturer replaces the global supply chain.
These 3 entities collaborate to substitute the gigantic and unsustainable traditional watchmaking and watch marketing organisation.
The only 3 entities required to make a watch.
Provides the concept and the design. Gets rewarded with a fair profit for the intellectual work.
Becomes a patron of the creator and supports him in design. Gets rewarded with the cost price or the wholesale price.
Manufactures the watch and executes the operations. Gets rewarded with a fair profit to keep the system viable.FIND OUT MORE
We're a family owned Swiss watch manufacturer since 1979. We grew to what we are today by listening to our customers and by anticipating the market with new technologies and methods. We produce in-house and under one roof. We employ more than 200 passionate and skilled watchmakers, engineers, technicians, CNC operators, polishers, QC experts, after sales experts and logistics experts.ENGAGE WITH US
Each of us has an average of 16 years watchmaking experience. We consider ourselves to be more than an industrial entity. We are a family and we feel accountable for our work and the socio-economic role of our company.
I am machining your watch cases. My job is to make sure that the engineering tolerances are respected. My machine is your machine.
When your watch case needs to be finished with and optimal polishing of the sides, inside the lugs or on the bezel this is my job I do with skill and patience.
The assembly of a case is a critical phase. The subsequent quality and water-resistance of the watch depends on it, and you can depend on me that the ATMs will be respected.
I take care of the of the aesthetic and functional control of your watch before it undergoes any subsequent treatment, or is delivered to you. I have a good a critical spirit and a sharp eye.
My task is to assemble watches by hand, making sure that no dust and no imperfection remain inside it and that air and water tests are passed. It's a serious job requiring passion and dedication.I seriously like it.
I receive the design from the Creator and develop the watch construction to make sure the technical, production and cost requirements are met. Technical drawings and CNC programming are my output.
I am your customer service Angel. Your requests and service needs are handled by me. When a customer is happy and reassured it makes my day.
My work is final QC. I carry out all quality tests, including water-resistancy and aesthetic conformity. Only if I approve, a watch wil be shipped.
I use my scanner like James Bond uses his pistol. Your order is picked, packed and shipped by me. I make sure that you get the right thing at the right time.
I am a leather artisan and I produce your straps. I use traditional methods and sustainably tanned leathers. My straps are made by hand and made to last.