Mission

We create, develop, and manufacture unconventional watches and brands. For the pleasure of watch collectors, and for our own.

Purpose

We support independent watchmaking, Swiss horological crafts, and the future of the Swiss watchmaking legacy.

Method

We re-imagine the working, the design, and the usability of habillage components and movement complications. We revive traditional watch concepts and brands by bringing them into the future. We collaborate with forward thinking watchmakers and brands.

Why invest in our watches

For purpose
For meaning
For watchmaking value
For Swiss made

 

 

discover our Projects

Start your new horological journey with us

Collect with purpose.
Create and receive value.
Join a community of peers.
 

REGISTER NOW

Join our Community

Register on our site

Get invited to join Angel Rounds

Receive project updates and relevant content

Get invited to join our new project WhatsApp communities

REGISTER
Become an Angel

Invest in a watch

Gain Angel status and get automatically invited to every Angel round

Join our private WhatsApp and FB communities and become part of each project from the start

Access horological investment opportunities and perks

Buy

Start your new horological journey with us

Collect with purpose.
Create and receive value.
Join a community of peers.
 

REGISTER NOW

Join our Community

Register on our site

Get invited to join Angel Rounds

Receive project updates and relevant content

Get invited to join our new project WhatsApp communities

REGISTER
Become an Angel

Invest in a watch

Gain Angel status and get automatically invited to every Angel round

Join our private WhatsApp and FB communities and become part of each project from the start

Access horological investment opportunities and perks

Buy

Our process

About us

We’re an independent Swiss R&D lab and watch manufacturer since 1979. We grew to what we are today by listening to our hearts and our customers and by anticipating the market with new technologies, methods and workflows. We produce your watches in-house and under one roof. We employ more than 150 passionate and skilled horological conceptors, watchmakers, engineers, technicians, CNC operators, polishers, QC experts, after sales experts and logistics experts.

Join us now

Our manufacture

I / XX

Meet some of your Watchmakers

Each of us has an average of 16 years watchmaking experience. We consider ourselves to be more than an industrial entity. We are a family and we feel accountable for our work and our local community.

Walter
I am machining your watch cases. My job is to make sure that the engineering tolerances are respected. My machine is your machine.
Silvia
When your watch case needs to be finished with and optimal polishing of the sides, inside the lugs or on the bezel this is my job I do with skill and patience.
Andrea
The assembly of a case is a critical phase. The subsequent quality and water-resistance of the watch depends on it, and you can depend on me that the ATMs will be respected.
Giovanna
I take care of the of the aesthetic and functional control of your watch before it undergoes any subsequent treatment, or is delivered to you. I have a good a critical spirit and a sharp eye.
Giuliano
My task is to assemble watches by hand, making sure that no dust and no imperfection remain inside it and that air and water tests are passed. It’s a serious job requiring passion and dedication.I seriously like it.
Mario
I receive the design from the Creator and develop the watch construction to make sure the technical, production and cost requirements are met. Technical drawings and CNC programming are my output.
Sonia
I am your customer service Angel. Your requests and service needs are handled by me. When a customer is happy and reassured it makes my day.
Jasmine
My work is final QC. I carry out all quality tests, including water-resistancy and aesthetic conformity. Only if I approve, a watch wil be shipped.
Elisa
I use my scanner like James Bond uses his pistol. Your order is picked, packed and shipped by me. I make sure that you get the right thing at the right time.
Marco
I am a leather artisan and I produce your straps. I use traditional methods and sustainably tanned leathers. My straps are made by hand and made to last.